READ THE LATEST ISSUE HERE
blank

Quantel Break The Marketing Mould and Get Formula One Branding

Posted on Jan 20, 2011 by Definition Magazine

Graeme Lowdon, CEO of Marussia Virgin Racing and Ray Cross CEO of QuantelQuantel is set to partner the Marussia Virgin Racing Formula One team throughout the 2011 FIA Formula One World Championship season. The deal will see Marussia Virgin Racing’s brand carrying the blank Quantel brand at 20 races around the world, kicking off at the season opening Bahrain Grand Prix on 13th March.  Drivers Timo Glock and Jerome D’Ambrosio will also sport the Quantel logo on their race wear.

Ray Cross commented on this unique tie-up: “ blank Quantel is currently enjoying great success. Stereo3D and our Enterprise sQ system with its unparalleled scalability, performance and ease of use are key drivers of that success. Our new QTube technology will have massive positive impact on our customers’ organisations when it is introduced next quarter.  We need to get our message out to News and Sports broadcasters and Post organisations worldwide strongly if we are to deliver on the potential of QTube. We want every broadcaster and Post house in the world to know about us. Which is where Marussia Virgin Racing comes in.”

Graeme Lowdon, CEO of Marussia Virgin Racing, commented: “I am delighted to welcome Quantel to the Team as an official partner. blank Quantel is a company that is passionate about creating solutions for its customers on a worldwide scale and we both have a shared commitment to excellence in technology. Quantel has pioneered many new technological advances and as Marussia Virgin Racing enters its second season of racing we hope that our own advances in technology provide the success that we aim for.”

Samsung: The power to grow

September 20th, 2021

For studio owner, Sarah Hodgetts, testing the Samsung Portable SSD X5 felt like taking...

Sony and Verizon Demonstrate How 5G Stan...

December 6th, 2019

Today, Sony and Verizon joined forces with NBC Sports to test how 5G can change...

Samsung: The perfect trifecta

May 26th, 2022

Matty Graham creates with a fast-paced, light-footed, ultra-secure workflow. Can the Samsung Portable SSD...

Revealed! The People's Choice award winn...

June 7th, 2019

The People’s Choice award is the culmination of our first-ever Tech Innovation Awards 2019.

Newsletter

Subscribe to the Definition newsletter to get the latest issue and more delivered to your inbox.

You may opt-out at any time. Privacy Policy.