Broadley: A tech-first future for Broadley Studios

Posted on Sep 11, 2025 by Admin

Celebrating its 20th anniversary, Broadley has long championed virtual production workflows. Now, it’s expanding into AI services

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From its beginnings as a boutique central London studio, Broadley has grown into one of the UK’s most advanced green screen and virtual production facilities. Continuously adapting to the ever-changing landscape of broadcast and branded content, the studio has maintained its integrity while reinventing itself as a technology-led business.

Two decades down

Over 20 years, Broadley has played host to an extraordinary range of productions: from live interviews for international broadcasters and branded films for global corporations to multicamera entertainment for streaming platforms and content for cultural and educational projects. Countless high-profile figures – from David Attenborough to Bono to Malala Yousafzai – have passed through its doors, alongside marketeers, educators and corporate leaders.

From the outset, Broadley has been defined by its flexibility, with producers touting it for its pro-grade technology, controlled environments and convenient Marylebone location. Broadley continually invests in the latest tech, keeping pace with the industry’s changing demands.

Pivoting to virtual production

As the industry embraced VP, so did Broadley, pivoting towards VP and green screen workflows. While LED volumes tend to dominate the conversation, Broadley has championed chroma key production – a more flexible, sustainable solution.

Powered by Brainstorm InfinitySet and MRMC robotic systems, the studio is a hub for photoreal virtual sets, precise camera automation and real-time compositing. By repositioning itself as a leader in VP, Broadley has proved to be more than just a hireable space; it’s also a strategic partner for broadcasters, brands and production companies, offering end-to-end solutions from capture through to delivery.

A future full of innovation

In an industry under pressure to reduce its footprint, Broadley’s approach to VP reduces the environmental strains caused by travel, set construction and complex logistics. Rather than treating climate impact as an afterthought, the studio’s commitment to sustainability drives its efficiency and innovation.

Looking forward, its next transformation is already underway, with AI set to reshape production as profoundly as digital cameras and online distribution once did.

At Broadley, the emphasis is on integrating AI as a practical tool for creative development – always with human expertise at the centre.

“The future is hugely exciting,” shares Richard Landy, managing director at Broadley. “With revolutionary new workflows and an ever-changing, expanding market, we’re building a studio that can adapt at speed and help shape what comes next for content creation.”

As it celebrates 20 years of operations, Broadley’s eyes are firmly on the future. The studio is partnering with a breakthrough start-up to develop an AI-powered video production platform, fresh from its first funding round and preparing to launch. Working alongside the R&D team, Broadley is shaping tools that are set to transform studio production and post-production processes.

With studio1.ai on the horizon, Broadley is taking the leap, embracing a new era of video production and continuing to stay one step ahead of the industry.