KODAK

To mirror the cultural revolution of on-film capture, Kodak hosted 25 new productions shot on-film at Cannes Film Festival 2022.

Why does conventional wisdom demand that a film with digital characters has to be captured digitally? Pokémon Detective Pikachu blows that theory out of the water.

Following Kodak’s new film processing plans, the company is also launching a high volume film content asset management business. But what's the end goal?