READ THE LATEST ISSUE HERE

New Revenues With iPad Magazine Video Shoots

Posted on Jan 4, 2011 by Alex Fice

Wired’s first motion coverMagazine history was made with a recent issue of Wired Magazine. This issue marked the first time a ‘motion cover’ was shot exclusively for the iPad. Starring Joel McHale, the app features a cover video and six short videos about ‘The Future of Television’. Adam Grossman, owner of Good Dog Media served as the DP and editor on the project.

“We produce behind-the-scenes pieces, interviews, advertorials, and most recently, feature content for magazines — particularly for iPad applications. Our typical workflow is HD production shot on cards, captured and edited in Final Cut Pro, and compressed to H.264 for delivery.”

“We had been running into a recurring problem for quite some time – it was taking us far too long to compress and deliver to H.264. We considered switching our compression software and moving away from Apple Compressor but no other option fixed our time issue. That’s when we discovered Matrox MAX technology and the Matrox CompressHD card.” said Grossman.

“Matrox CompressHD fits easily into our existing system and does exactly what it promises – accelerates compression time with no loss of quality. We really reaped the benefits of the CompressHD card on this recent project for Wired. Of course, less time spent on technical issues means more time for the creative process. The CompressHD card helps to give back some of the creative time that too often gets swallowed up by technical limitations.”

Nokia OZO VR Camera Gets JPEG2K Compress...

April 6th, 2016

Comprimato, a JPEG2000 software codec toolkit provider today announced it is providing its JPEG2000...

Samsung: Staggering size, powerful perfo...

January 4th, 2022

Pitch-to-publish filmmaker Ella Rose Howlett finds versatility to match her own in the Samsung...

Toolkit: February 2024

February 14th, 2024

Level up your gear with these pioneering product launches, ranging from studio lights and...

IBC 2022: ’Dam busters

September 8th, 2022

IBC is back at the RAI Amsterdam after a Covid-enforced sabbatical. Here’s what to...

Newsletter

Subscribe to the Definition newsletter to get the latest issue and more delivered to your inbox.

You may opt-out at any time. Privacy Policy.