GoPro Unveils Its Premium Content Licensing Portal
GoPro today announced their next marketing strategy which isn’t a camera but a stills and video clip library with the launch of their premium content licensing portal for global advertising brands and agencies to license premiere video and images.
Key features include:
Discovery
• Content Merchandising – showcasing new and popular content
• Search & Filtering – enhanced discovery based on rich meta-data
• Video Previews – at-a-glance video previews
Download
• Lightbox – video preview sharing tool for creative team members
• Downloads ability to download low and high resolution file formats with batch download functionality
• Watermarking – visual watermarks ensure that the use of pre-licensed content is secure
License Request Workflow
• Licensing – content licensing request workflow
• Access Control – only approved agencies will be permitted to access and license content
• Reporting – license request tracking and status reporting
If you want to sell your GoPro clips you have to visit the site to register.
