GoPro today announced their next marketing strategy which isn’t a camera but a stills and video clip library with the launch of their premium content licensing portal for global advertising brands and agencies to license premiere video and images.

Key features include:

Discovery

• Content Merchandising – showcasing new and popular content

• Search & Filtering – enhanced discovery based on rich meta-data

• Video Previews – at-a-glance video previews

Download

• Lightbox – video preview sharing tool for creative team members

• Downloads ability to download low and high resolution file formats with batch download functionality

• Watermarking – visual watermarks ensure that the use of pre-licensed content is secure

License Request Workflow

• Licensing – content licensing request workflow

• Access Control – only approved agencies will be permitted to access and license content

• Reporting – license request tracking and status reporting

If you want to sell your GoPro clips you have to visit the site to register.

LICENSE

GoPro Unveils Its Premium Content Licensing Portal