IBC 2025 Preview
Posted on Sep 8, 2025 by Admin
Rah, rah, RAI
We’re heading back to Amsterdam for IBC Show, keen to discover the trends, tools and tips defining today’s pro video production
Words Katie Kasperson | Images IBC
Back and better than ever, IBC Show returns to the RAI Amsterdam Convention Centre this 12-15 September. Following in the footsteps of IBC2024, which welcomed over 45,000 attendees, IBC2025 promises to pack an even bigger event into just four days – so strap on your cushiest shoes, grab your water bottle and get exploring!
Upheld by the familiar three pillars – shifting business models, transformative tech and people and purpose – IBC is an annual opportunity to connect and catch up, look back on the previous year and prepare for the future, however it might look. With over 300 confirmed speakers and even more exhibitors spread across its 14 innovation halls, this year’s show has plenty to offer.
2025 marks the latest of many trips to IBC for us, and we’re always hungry to hear about the latest news in pro video. This year’s trends have already become talking points – we expect AI, VP and sustainability to steal the show.
When our feet are tired from wandering the floor, you’ll find us in the conference room, seated for talks from IMAX, MovieLabs, Tubi and more. While there is far too much on offer to truly experience it all, we’ll break down the film-oriented fixtures that we’re most excited for on the following pages.
IBC Future Tech
12-15 September | Hall 14
Putting ‘tomorrow’s technology on show’, IBC’s Future Tech area, based in Hall 14, will explore the most cutting-edge tools and tech on offer – from AI and machine learning to augmented and extended reality, real-time VFX, spatial audio and sustainable workflows. Exhibitors include Microsoft, Google, AWS, Mo-Sys and many others dedicated to pushing the boundaries of media tech.
What you can expect from Future Tech:
- 100 Years of Television, a visual journey through the history and future of TV
- Virtual Production with Starting Pixel, a dedicated space for leaders and innovators in content creation
- The IBC Accelerator Innovation Programme, featuring hands-on demonstrations of nine proof-of-concept projects
- Allyship in Action: A fireside chat on inclusive leadership in streaming media – part of the IBC Talent Programme on the Hackfest Stage (12 September, 3.50-4.20pm)
IBC Conference
12-14 September | Conference Room 1
Accessible to anyone with a delegate badge, the IBC Conference spans the film, broadcast and AV industries.
Hear from top company leaders and key decision-makers on the most pressing topics of our time, from fighting disinformation to embracing innovation. We’re gearing up for the following film-centric events:
1. Netflix: Empowering Creativity Through Innovation
13 September, 10-10.40am
Víctor Martí, Netflix’s head of production for Spain and Portugal, joins executive producer and visual designer Migue Amoedo to discuss how production innovation encourages creators to tell their best stories.
2. What Next in Streaming? Innovation and Experimentation to Win Hearts, Minds and Eyes…
13 September, 12-12.45pm
With viewers’ attentions being pulled in 100 different directions, standing out among the crowd is paramount. A panel of TV professionals dissects the evolving media landscape and discusses ways to continue creating engaging entertainment.
3. MovieLabs – Leading the Vision
13 September, 12.45-1.15pm
Senior leaders from Disney Studios, Warner Bros Discovery, Paramount and Sony Pictures Entertainment discuss their work, progress and what’s left to be done.
4. In Conversation With… Jeff Wilson, Series Executive Producer, Silverback Films
13 September, 4-4.30pm
Multi-award-winning filmmaker Jeff Wilson talks natural history and working with wildlife. He breaks down a scene from his new BBC doc series Parenthood, providing a first-hand account of the technical hurdles he overcame.
Stands galore!
Aputure & amaran | Stand 3.C59a
Aputure and amaran are sharing a booth at this year’s IBC, showcasing product ranges that target both pro filmmakers and video content creators. Expect to see new products like Aputure’s STORM 400x and Nova II panel, plus its INFINIBAR, INFINIMAT and other bestsellers. From amaran, the Pano and Verge panels are sure to be on display, plus its mini lights, tubes, LED mats and more.
Astera | Stand 12.F33
Since the mid-2000s, Astera has been a leader in innovative film lighting. Renowned for its reliable, battery-powered LED lights, the company sets the standard for combining cutting-edge technology with practical functionality. Stop by Astera’s stand to see some of its top performers – including the wireless, zoomable QuikPunch and QuikSpot, plus the well loved LunaBulb.
Atomos | Stand 9.C05
Known for its range of monitors and monitor-recorders, Atomos empowers filmmakers, content creators and videographers to capture high-quality video with ease and precision. At IBC, expect to find the Shogun and Ninja series, plus the Shinobi and Sumo monitors, UltraSync timecode devices, new StudioSonic shotgun mic and more.
Blackmagic Design | Stands 3.A51, 3.MS35, 7.C49
Blackmagic Design is coming to IBC armed and ready. Between the URSA Cine 12K and PYXIS 12K digital cameras, Cloud Backup 8, DeckLink IP 100G, advanced full film width Cintel Scanner and the new and improved DaVinci Resolve Studio 20, there’s plenty to get your hands on.
Brainstorm | Stand 7.C39
Brainstorm has set a high bar for production graphics, camera tracking and pre-visualisation. Find Brainstorm’s stand in the midst of IBC’s post-production halls and elevate your understanding of VFX, animation, chroma key and compositing – all the skills required by a VP pipeline.
Brompton Technology | Stand 3.C45
As a powerhouse in LED video processing, Brompton Technology has been recognised for its innovation when it comes to ICVFX. Providing accurate, artefact-free content for greater creative flexibility, solutions like the Tessera LED processor and TrueLight technology have truly changed the game.
Canon | Stands 10.HR, 11.C41
A household name in pro photo and video, Canon is coming to IBC with all the latest gadgets in cameras, PTZs, lenses and pro displays. Check out additions to the EOS range, test the CN7x17 KAS T Cine-Servo lens and browse Canon’s many 4K UHD PTZs – and be sure to stop by both booths so as not to miss a thing.
Godox | Stand 12.H38
Founded in 1993 as a high-tech manufacturing facility, Godox has become a lighting equipment expert and innovator for photographers, videographers and filmmakers. Driven by the mission of offering great lighting and audio solutions, Godox has always pushed boundaries, bringing professional products to the industries.
Hawk-Woods | Stand 12.A84
Hawk-Woods is a UK-based company that offers a vast range of products – batteries, cables, chargers and power adapters – designed for camera operators, sound recordists and lighting engineers and covering a wide range of market-leading manufacturers. With its product range now in excess of 400 items, Hawk-Woods guarantees quality and lasting durability.
IDX Technology | Stand 12.F32
IDX Technology is a premium manufacturer of V-Mount batteries and professional power solutions for the film, TV and broadcast industries. With over 35 years of experience, the company’s main focus has always been safety and reliability, to ensure users receive a great product that will never let them down.
LaCie | Stand 7.C21
LaCie designs world-class storage solutions for photographers, audio professionals, videographers and other power users. Differentiated by a focus on design, unmatched technical performance and long-term reliability, LaCie has consistently been best in class and first to market in deploying the latest innovations, from FireWire to USB to Thunderbolt technology.
ROE Visual | Stand 1.D29
ROE Visual will showcase a range of cutting-edge display solutions designed for immersive storytelling and seamless production workflows, underscoring its ongoing commitment to innovation. Visitors can experience a full spectrum of ROE Visual’s latest LED technologies in simulated scenarios, demonstrating how display technology can adapt to evolving production needs.
Sigma | Stand 12.F55
Established in 1961, Sigma is a Japanese camera and lens manufacturer that prides itself on stellar craftsmanship. With cine lenses primarily designed to fit onto Sony and Canon mounts, the range spans focal lengths from 14 to 135mm, which means nearly every production scenario is covered.
Sony | Stands 13.A10, 13.D01
Engage with Sony’s technology experts and explore the latest breakthroughs in filmmaking, with dedicated booth areas for cine and virtual production. Highlighted products include the PXW-Z300 documentary camera, Crystal LED CAPRI video wall, HDC-F5500V software licence, ECM-778 XLR shotgun mic and much more.
Symply | Stand 7.C21
Symply designs and engineers storage solutions tailored for content creators, supporting every stage of production – from data ingest and acquisition to post, VFX, final delivery and archiving. Explore its latest products, from the SymplyPRO XTL tape libraries to the ION line of Thunderbolt 5 RAID solutions.
See what happened at last year’s IBC show in our review article.
Register now at show.ibc.org
This article appears in the September/October 2025 issue of Definition
