What happens in Vegas: NAB 2025 preview
Posted on Mar 26, 2025 by Admin
Definition brings you a sneak peek of what’s in store for NAB Show Las Vegas 2025, highlighting the top tech and talks to tune in to
Words Nicola Foley
At last year’s NAB, AI stole the spotlight, nifty workflow solutions were everywhere and hot launches included the Blackmagic URSA Cine 12K camera and Atomos’ Sun Dragon – but what’s in store for this year’s gathering in the Vegas sunshine? Let’s get into it!
The expo is back at the Las Vegas Convention Center 5-9 April, bringing together M&E pros from all corners of the globe for talks, seminars and a peek at the top new tools and tech. Organisers expect around 67,000 attendees, and the show floor will be buzzing with 1300 exhibitors spanning film production, sports broadcasting, streaming, AI, cloud virtualisation and the creator economy.
North Hall, home to CineCentral, will be our first stop, offering live demos, expert-led training and hands-on experiences that let you test out the latest cameras, lighting set-ups and post-production tech. This is the place to geek out over the future of film and production technology! Also housed in North Hall will be stands from big players like ARRI, Fujifilm, Sony, Panasonic, Canon, ROE, Kino-Flo and lots more. As always, you can expect a flood of new gear releases for the show. We’ll also be checking out the SMPTE Future of Cinema Conference, featuring talks including Scene in a New Light – which delves into how new tech is enhancing visual storytelling – and AI from the Trenches, which will explore how AI is actively being used across production and the successes and failures therein.
Across the packed content schedule – which boasts more than 550 talks in total – AI is set to be a key topic again for 2025, with big questions being asked about its role in the future of media production. Gary Levitt, co-founder of Future Moments, will ask whether AI is a tool or a threat to creatives, while Andy Jarosz, virtual production supervisor at SMASH Virtual Studios, and DOP David Stump, ASC, BVK consider whether generative AI is fundamentally changing the cinema landscape as we know it. You can also join in an AI video editing workshop, explore OpenAI’s Sora and RunwayML, as well as hear about time-saving AI tools for your workflow in From Script to Screen – More Creative in a Fraction of the Time.
Returning this year is Post Production World – a major training conference for production and post-production professionals. Taking place in South Hall, sessions will cover the latest workflows, production tips, editing techniques and new tech in the area.
The heartland of NAB is broadcast tech, so for those interested in that side of the biz, there will be plenty to sink your teeth into. The TechConnect conference, partnering with NAB Show for the first time, will dive deep into the future of the field, spanning TV, digital, radio and the broader media and IT ecosystem.
Additional highlights include AWS F1 simulators, the AI Innovation Pavilion –where AI solutions take centre stage – and PropelME’s Startup Stage, which connects emerging companies to investors. At the Main Stage, see industry heavyweights such as Nick Khan (president of WWE), Raghvender Arni (director of cloud & AI innovation for AWS) and Gérard Medioni (VP and distinguished scientist at Prime Video and Amazon MGM Studios).
To the right, you can find some of the key stands you’ll want to check out on the show floor this year!
Stands not to miss!
Aputure
Stand N2969, North Hall
Known for top-quality LED products and affordable pricing, Aputure has been a hotbed of innovation recently. NAB is the perfect opportunity to check out the latest from the brand; on our radar is the new STORM XT52, featuring the BLAIR light engine and offering a tunable white light colour spectrum with an expansive CCT range, +/- green adjustability and colour-tunable x- and y-coordinates. The advanced cooling and structural design achieves this performance in a lightweight lamp head and briefcase-sized control box. Get hands-on with the XT26 and Electro Storm CS15 models, check out the Spotlight Max and more.
Atomos
Stand SL4828, South Hall Lower
At NAB 2025, Atomos will be showcasing the latest developments in its rapidly expanding cloud offering. In combination with its connected Ninja and Shogun monitor-recorders, content creators can now enjoy even greater productivity with Camera to Cloud, remote collaboration and review, cloud editing and streaming from anywhere in the world.
Blackmagic Design
Stand SL216/8016, South Hall Lower
If you’re heading to NAB, make time for Blackmagic Design’s booth, where the brand will be showcasing the URSA Cine 12K LF, 17K 65 and URSA Cine Immersive, alongside its DaVinci Resolve Studio. The URSA Cine 12K and 17K take large format cinematography to the next level. They have a new RGBW sensor that delivers 16 stops of dynamic range, interchangeable PL/LPL mounts and pro-grade LEMO and Fischer connectors. With 8TB of built-in high-speed storage and 10G Ethernet, handling massive files is easier than ever.
Meanwhile, the URSA Cine Immersive is built for Apple Immersive Video, and can capture 90fps stereoscopic 3D at 8160×7200 per eye to a single file. Its fixed custom lens system ensures perfect alignment and post-production is fully integrated into DaVinci Resolve to streamline the Apple Vision Pro workflow.
Brainstorm
Stand SL2716, South Hall Lower
At the heart of Brainstorm’s offering is elite tech that’s designed to be user-friendly. The company specialises in state-of-the-art real-time 3D graphics, VP/XR, AR and virtual studio solutions, with 3000+ installations worldwide at production houses, broadcasters and other content providers. Pop by to meet the team and explore cutting-edge solutions like eStudio; a powerful and flexible tool that provides solutions for any kind of real-time graphics.
Disguise
B&H N2427, Planar N2629, ROE Visual N2839, North Hall
As well as showcasing its broadcast tech solutions at the above partner booths, Disguise is involved in a number of talks. At Game Changing Venues on Monday, Globant CTO Nicolás Ávila will join Disguise to discuss how stadiums and arenas are offering fans more immersive, personalised experiences, while Production Pulse in the Midwest on Sunday sees the company team up with TRG Multimedia and AbelCine to explore how real-time workflows are increasingly drawing productions to the Midwest. In Hidden Depths on Tuesday, two Disguise engineers present their research about depth estimation in volumetric capture and how to integrate this into production.
Godox
Stand N2459, North Hall
Visit Godox to experience the future of lighting with its MG2400R and M1000R full-colour LED lighting solutions, as well as a powerful new unit from the KNOWLED Series. The MG2400R delivers unmatched brightness with 2650W power, a wide CCT range (1800-10,000K) and robust connectivity, while the M1000R offers a compact 1000W design with versatile colour tuning and Bowens mount compatibility. Both lights provide exceptional brightness, colour accuracy and portability for filmmakers and content creators alike.
Signiant
Stand W1531, West Hall
Signiant will showcase the full power of its accelerated file transfer SaaS platform, which connects over 50,000 companies and more than one million users worldwide. The platform moved almost three billion assets in 2024 and keeps expanding beyond fast file transfer with new ways to interact with media.
This year, it highlights its camera-to-any-cloud capability, demonstrating how productions can seamlessly move high-resolution media to any storage destination as it’s being captured. The platform also enhances searchability, with a unique and flexible approach to third-party metadata. Another key innovation is the addition of action buttons that enable customers to trigger automated workflows on media assets in any Signiant-connected storage with simple scripts.
NAB takes place 5 – 9 April 2025. Find out more at nabshow.com
This guide appears in the March 2025 issue of Definition
