Deluxe Gets The VR Bug

Posted on Jun 17, 2015 by Julian Mitchell

First Project, “Neuro” for GE, Created in Partnership with Kite & Lightning Revealed at E3 2015

Hot on the heels of a similar announcement from ILM, Deluxe Entertainment Services has announced their own VR department. They have recently completed work on Neuro developed with VR studio Kite & Lightning for GE, debuting today at the E3 Expo in LA.

Deluxe’s new VR services draw on the collective talent at Deluxe companies worldwide, including Method Studios and Company 3. “Building on our tradition of leading innovation, Deluxe will provide its virtual reality customers a premier pipeline for the processing and development of content in the virtual reality world, automating a process that can otherwise be very time and labour intensive,” said David Kassler, CEO, Deluxe Entertainment Services.

Neuro is an entirely computer generated five-minute immersive film, which is being shown on the latest VR headsets, and was developed using AMD graphics technology. With creative direction by Kite & Lightning Co-founders Ikrima Elhassan and Cory Strassburger, the team helped bring to life the video’s main character – a detailed digital model of Ladytron DJ/band member, Reuben Wu. To ensure an accurate likeness, special attention was paid to all aspects of his virtual alter ego. In addition to creating a photo-real digital model, his facial performance was captured and animated to match the narrated voiceover. Deluxe also provided ADR (automated dialogue replacement) for the project.

Deluxe and Kite & Lightning will be demonstrating the Neuro VR experience during the Cannes Lions International Festival of Creativity being held June 21-27, 2015 in Cannes, France.


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