AVID’s Prototype User Interface
Posted on Aug 4, 2011 by Definition Magazine
At an AVID event in LA a couple of weeks ago they produced a Media Composer road map, showed a prototype version of a ‘possible’ new user interface and indulged in some Apple FCP X bashing at the same time (see video below). Avid’s Paul Foeckler also showed off the DNxHD codec working in 4:4:4 RGB. They also announced 64-bit support; the ability to work in larger than HD frame sizes, such as 2K, 4K and higher; and more third-party support video I/O from AJA, Blackmagic, Bluefish 4:4:4 and others for I/O solutions. Showing your hand with a new UI too must have been in response to the damp response FCP X got from the industry.