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Apple Pursues Immersive Content

Posted on Nov 15, 2024 by Samara Husbands

Experience WWII like never before with Submerged, Apple’s first scripted film for Vision Pro

Apple has debuted Submerged, the first scripted film captured in Apple Immersive Video and available for Apple Vision Pro users. Directed by Academy Award-winning filmmaker Edward Berger, this WWII-era thriller immerses viewers inside a submarine under attack.

Shot in 8K using ultra high-resolution 3D cameras, Submerged highlights Apple’s cutting-edge camera technology, which looks poised to push the boundaries of immersive storytelling.

The cameras can withstand exposure to harsh elements like sparks, steam, water and fire for seamless practical effects integration. The meticulously crafted 23-ton submarine set featured intricate camera set-ups to maintain realism from every angle. This creative approach allows viewers to feel fully present in the action, even in scenes that would normally leave characters out of frame in 2D.

Additional immersive content – a concert experience with The Weeknd and a series starring RAYE – is set to debut on the Vision Pro within the next few months. 

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