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Nikon acquires RED Digital Cinema

Posted on Mar 7, 2024 by Katie Kasperson

RED will become a subsidiary of the Japanese optics giant

Earlier today, Nikon announced a 100% acquisition of RED Digital Cinema, the US manufacturer of popular cine cameras such as the RED V-RAPTOR X and ONE 4K. The move signals Nikon’s expansion into the professional digital cinema camera market, with RED machines used across major productions like Annihilation, Stranger Things, Captain Marvel and Jurassic World.

After 17 years of crafting award-winning cameras, founder Jim Jannard and president Jarred Land closed the deal with Nikon. Not only have RED cameras been used on Oscar-winning films, but the company itself received a Scientific and Technical Academy Award for its industry contributions.

“Nikon’s expertise in product development, exceptional reliability and know-how in image processing, as well as optical technology and user interface – along with RED’s knowledge in cinema cameras, including unique image compression technology and colour science – will enable the development of distinctive products in the professional digital cinema camera market,” per Nikon’s own statement. This news coincides with the company’s announcement of a corporate reshuffle, with several changes in its executive appointments. 

Read more at nikon.com.

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